--- title: "Heineken: the 360 check | Agent Ready Checklist" description: "Heineken on Ora's agent-readiness scan, read 2026-11-09: 21 of 100, grade F. 1 of 14 checklist rows met, 12 not met. One company a day." canonical: https://agentreadychecklist.com/blog/heineken-agent-readiness site: "Agent Ready Checklist" last_updated: 2026-11-09 date: 2026-11-09 section: "360 checks" --- # Heineken: the 360 check | Agent Ready Checklist > Heineken on Ora's agent-readiness scan, read 2026-11-09: 21 of 100, grade F. 1 of 14 checklist rows met, 12 not met. One company a day. Source: https://agentreadychecklist.com/blog/heineken-agent-readiness Site: Agent Ready Checklist Last reviewed: 2026-11-09 Agent endpoints: https://agentreadychecklist.com/llms.txt (index), https://agentreadychecklist.com/openapi.json (API), https://agentreadychecklist.com/mcp (MCP server), https://agentreadychecklist.com/ask (search) Access: https://agentreadychecklist.com/auth.md (no key). Pricing: https://agentreadychecklist.com/pricing.md (free). # Heineken against the checklist: the 360 agent-readiness check 360 check, 9 November 2026. Heineken is the Dutch brewer, the second largest in the world. Heineken scores 21 of 100 on Ora's agent-readiness scan, an F, read 9 November 2026. At the door, some agents blocked: ChatGPT-User, OAI-SearchBot, PerplexityBot. 1 of the 14 checklist rows with an Ora check is met. 0 of 2 MUST rows are met. One agent in, three blocked, and a robots.txt that answers 403 instead of explaining. On 9 November 2026 the public site at theheinekencompany.com scored **21 of 100** on [Ora's](https://ora.ai/?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check) agent-readiness scan, an F. Ora probes a site the way an agent would: it requests pages with the agents' own user agents, reads robots.txt, looks for the files agents read, and tries the API, MCP and payment surfaces. Below, each of the 31 checklist rows is read against the Ora checks the [crosswalk](https://agentreadychecklist.com/checklist/ora-checks/) names for it, so the result says which requirements this company meets, not only how many points it scored. ## The score | Layer | Points | Share | What the layer asks | | --- | --- | --- | --- | | Discovery | 5 of 9 | 56% | Can agents find and recommend it | | Access | 1 of 38 | 3% | Can agents read it | | Usability | 8 of 44 | 18% | Can agents use it | | Payments | 0 of 0 | none apply | Can agents pay | | Total | 21 of 100 | 21% | Grade F | ## Row by row A row is met when every Ora check the crosswalk names for it passes, not met when every one fails, and partly when the checks disagree or one is partial. A row with no Ora check in the catalogue, or whose checks did not apply to this site, is marked as such; the [Verify Kit](https://agentreadychecklist.com/kit/) tests those by hand. | Row | Level | Result | Ora checks, and what Ora saw | | --- | --- | --- | --- | | AR-FIND-01; Do not block agents | MUST | Partly | robots.txt AI crawler policy (not applicable), robots.txt agent-user policy (not applicable), Agent crawler reachability (partial), Not blocked by bot detection (partial).; Some agents are blocked - ChatGPT-User: blocked, OAI-SearchBot: blocked, Claude-User: reachable, PerplexityBot: blocked | | AR-FIND-02; Answers on one first-party page | SHOULD | No Ora check | No check in Ora's catalogue names this row. | | AR-FIND-03; Sitemap listed in robots.txt | SHOULD | Not met | Sitemap exists (fail).; No sitemap found | | AR-FIND-04; AI Catalog at .well-known | MAY | Not met | AI Catalog discovery (not applicable), ARD discovery (fail).; No /.well-known/ard.json, no same-site rel="ard" link, and no legacy /.well-known/ai-catalog.json | | AR-READ-01; Answer in the initial HTML | MUST | No Ora check | Content without JavaScript (not applicable). | | AR-READ-02; Real HTTP status codes | MUST | No Ora check | Redirect hygiene (not applicable). | | AR-READ-03; Home page with real links | SHOULD | Not met | Public API/docs linked from homepage (fail).; No public API or documentation page linked from homepage | | AR-READ-04; Docs that answer agent tasks | SHOULD | No Ora check | No check in Ora's catalogue names this row. | | AR-READ-05; Fenced, language-tagged code | SHOULD | No Ora check | Code fence validity (not applicable). | | AR-READ-06; Link the discovery files | SHOULD | No Ora check | No check in Ora's catalogue names this row. | | AR-READ-07; Ship llms.txt | SHOULD | Not met | llms.txt exists (fail), llms.txt formatting (fail), llms.txt links resolve (not applicable).; No llms.txt found at /llms.txt or /.well-known/llms.txt. | | AR-READ-08; JSON-LD on key pages | SHOULD | No Ora check | JSON-LD structured data (unverified). | | AR-READ-09; Advertise a markdown mirror | MAY | No Ora check | Markdown alternate link (not applicable). | | AR-READ-11; Pricing as first-party HTML | SHOULD | No Ora check | Pricing info accessible (not applicable). | | AR-ACT-01; Auth an agent can finish | SHOULD | No Ora check | OAuth 2.0 support (not applicable), Scoped permissions (not applicable). | | AR-ACT-02; OpenAPI contract | SHOULD | Not met | OpenAPI spec published (fail).; No OpenAPI/Swagger specification found | | AR-ACT-03; MCP over Streamable HTTP | SHOULD | Not met | MCP server / manifest (fail), Listed in MCP registries (not applicable), MCP PKCE S256 support (not applicable), MCP OAuth metadata (not applicable).; No MCP server or manifest found | | AR-ACT-04; MCP server card | MAY | Not met | MCP server-card.json (fail).; No MCP server card found (checked /.well-known/mcp/server-card.json, the site's ai-catalog.json, servers[].card in mcp.json, and /server-card) | | AR-ACT-05; MCP Apps view | MAY | No Ora check | MCP Apps support (not applicable). | | AR-ACT-06; SDKs and a CLI | SHOULD | No Ora check | CLI tool available (not applicable), Multi-language SDK packages (not applicable), NPM/PyPI SDK package (not applicable). | | AR-ACT-07; WebMCP tools | SHOULD | Not met | WebMCP support (fail).; No WebMCP support detected - no document.modelContext / navigator.modelContext usage found | | AR-ACT-08; Agent payments | MAY | No Ora check | x402 payment protocol (not applicable), MPP payment protocol (not applicable), UCP - Universal Commerce Protocol (not applicable), ACP - Agentic Commerce Protocol (not applicable), ACP delegate payment (not applicable). | | AR-ACT-09; NLWeb /ask endpoint | MAY | Met | NLWeb /ask endpoint (pass).; NLWeb /ask endpoint exists but requires authentication (HTTP 403, via GET) | | AR-ACT-10; An MCP server or a CLI | MUST | Not met | MCP server / manifest (fail), CLI tool available (not applicable).; No MCP server or manifest found | | CF-CONTENT-SIGNALS; Content-Signal line | cloudflare | No Ora check | No check in Ora's catalogue names this row. | | CF-MARKDOWN-NEGOTIATION; Markdown by Accept | cloudflare | Not met | Markdown content negotiation (acceptmarkdown.com) (fail), Markdown agent docs (fail).; Homepage https://theheinekencompany.com does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "none") | | CF-PAY-PER-CRAWL; Pay per crawl, HTTP 402 | cloudflare | No Ora check | No check in Ora's catalogue names this row. | | CF-OAUTH-DISCOVERY; OAuth discovery files | cloudflare | Not met | OAuth Protected Resource metadata (RFC 9728) (fail).; No /.well-known/oauth-protected-resource found (RFC 9728) | | CF-AGENT-SKILLS; Agent Skills index | cloudflare | No Ora check | Agent Skills index conformance (v0.2.0) (not applicable). | | VERCEL-NEGOTIATION-HEADERS; Markdown headers | vercel | Not met | Markdown content negotiation (acceptmarkdown.com) (fail).; Homepage https://theheinekencompany.com does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "none") | | VERCEL-ROBOTS-EXCLUSIONS; Robots exclusions | vercel | No Ora check | robots.txt AI crawler policy (not applicable), robots.txt agent-user policy (not applicable). | ## The fixes worth most points Ora attaches an estimate to each failing or partial check: how many points the site would gain by passing it. These are the 5 with the largest estimates for Heineken, each tied to the checklist row whose recipes cover it. Developer resource discoverability Fail, 0 of 3, about 7.4 points to gain. Ora saw: In a search for your API docs, none of the 10 results is your official docs. No checklist row names this check. MCP server / manifest Fail, 0 of 6, about 6.1 points to gain. Ora saw: No MCP server or manifest found. Row [AR-ACT-03](https://agentreadychecklist.com/checklist/ar-act-03/), MCP over Streamable HTTP. OpenAPI spec published Fail, 0 of 7, about 6.1 points to gain. Ora saw: No OpenAPI/Swagger specification found. Row [AR-ACT-02](https://agentreadychecklist.com/checklist/ar-act-02/), OpenAPI contract. WebMCP support Fail, 0 of 5, about 5.1 points to gain. Ora saw: No WebMCP support detected - no document.modelContext / navigator.modelContext usage found. Row [AR-ACT-07](https://agentreadychecklist.com/checklist/ar-act-07/), WebMCP tools. JSON error responses Fail, 0 of 4, about 4 points to gain. Ora saw: API does not return JSON error responses (or no API detected). No checklist row names this check. ## Our read Heineken's corporate domain, theheinekencompany.com, let Claude-User in and blocked ChatGPT-User, OAI-SearchBot and PerplexityBot, and robots.txt answered 403, so the policy that would explain the difference cannot be read. Ora's plain request for the home page got no page back either, which leaves the content, structured data and markdown rows unverified rather than failed, and there is no sitemap and no llms.txt to be found from outside. The 8 usability points come from a GraphQL endpoint at theheinekencompany.com/graphql that answers requests and keeps introspection behind authentication. Identity is thin as well: Ora matched the Wikidata item without a Wikipedia article, and its brand search ran on the hostname. The second-largest brewer in the world sells nothing on this domain, which is fair; the checklist still asks that the door policy be a file an agent can fetch, and that the agents it allows are the ones the edge lets through. ## Verify your own site The scan above is free and needs no account: enter a domain at [ora.ai](https://ora.ai/?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check) and read the same four layers for your own site, then take each failing row to its recipe on this site. The command below runs the same audit from a terminal and exits with 1 under the score you set, so it can gate a deploy. Payments did not apply to this company; a site that sells is read on that layer too. [Why Ora, and its limits](https://agentreadychecklist.com/verify-with-ora/). ```bash npx ax@0.10 audit https://example.com --min-score 70 ``` [All 360 checks](https://agentreadychecklist.com/blog/), one company a day. Corrections to [the corrections page](https://agentreadychecklist.com/corrections/). ## Sources - [ora.ai/api/score/theheinekencompany.com, Ora's scan (vendor)](https://ora.ai/api/score/theheinekencompany.com?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check)read 2026-11-09 - [Ora's scoring rules, version 2 (vendor)](https://ora.ai/api/ranker/releases/2/rules?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check)read 2026-11-09 - [ora.ai/api/checks, contract 1.38.0 (vendor)](https://ora.ai/api/checks?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check)read 2026-11-05 - [theheinekencompany.com, the company's site](https://www.theheinekencompany.com/)read 2026-11-09 Edition Data 2026-11-04 Reviewed 2026-11-05 Spec AgentReady v2.0, 273d2d7 Crawl 13,071 rows, 2026-11-04 Ora 132 checks, contract 1.38.0, 2026-11-05 Verify with Ora The scanner this site recommends for the whole checklist. 132 checks, a score out of 100, no account. `npx ax@0.10 audit --min-score ` [Why Ora, and its limits](https://agentreadychecklist.com/verify-with-ora/) Method - [How rows, commands and rates are made](https://agentreadychecklist.com/method/) - [How an Ora check is matched to a row](https://agentreadychecklist.com/checklist/ora-checks/) - [Pass rates by rank band](https://agentreadychecklist.com/data/by-rank/) Sources and read dates sit at the foot of the page. Last reviewed 2026-11-09. AgentReady v2.0, read 2026-11-04.