--- title: "IKEA: the 360 check | Agent Ready Checklist" description: "IKEA on Ora's agent-readiness scan, read 2026-11-09: 71 of 100, grade B. 6 of 17 checklist rows met, 10 not met. One company a day." canonical: https://agentreadychecklist.com/blog/ikea-agent-readiness site: "Agent Ready Checklist" last_updated: 2026-11-09 date: 2026-11-09 section: "360 checks" --- # IKEA: the 360 check | Agent Ready Checklist > IKEA on Ora's agent-readiness scan, read 2026-11-09: 71 of 100, grade B. 6 of 17 checklist rows met, 10 not met. One company a day. Source: https://agentreadychecklist.com/blog/ikea-agent-readiness Site: Agent Ready Checklist Last reviewed: 2026-11-09 Agent endpoints: https://agentreadychecklist.com/llms.txt (index), https://agentreadychecklist.com/openapi.json (API), https://agentreadychecklist.com/mcp (MCP server), https://agentreadychecklist.com/ask (search) Access: https://agentreadychecklist.com/auth.md (no key). Pricing: https://agentreadychecklist.com/pricing.md (free). # IKEA against the checklist: the 360 agent-readiness check 360 check, 9 November 2026. IKEA is the Swedish furniture retailer, run by the Ingka Group. IKEA scores 71 of 100 on Ora's agent-readiness scan, a B, read 9 November 2026. At the door, site accessible to 4 agent user-agents (ChatGPT-User, OAI-SearchBot, Claude-User, PerplexityBot). 6 of the 17 checklist rows with an Ora check are met. A tidy shop an agent can read all the way through without buying anything. On 9 November 2026 the public site at ikea.com scored **71 of 100** on [Ora's](https://ora.ai/?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check) agent-readiness scan, a B, in Ora's E-commerce category. Ora probes a site the way an agent would: it requests pages with the agents' own user agents, reads robots.txt, looks for the files agents read, and tries the API, MCP and payment surfaces. Below, each of the 31 checklist rows is read against the Ora checks the [crosswalk](https://agentreadychecklist.com/checklist/ora-checks/) names for it, so the result says which requirements this company meets, not only how many points it scored. Ora's one-line summary: IKEA offers strong discovery and broad content access, but lacks WebMCP support for agents to invoke its site functions directly. ## The score | Layer | Points | Share | What the layer asks | | --- | --- | --- | --- | | Discovery | 10 of 11 | 91% | Can agents find and recommend it | | Access | 23 of 40 | 57% | Can agents read it | | Usability | 11 of 17 | 65% | Can agents use it | | Payments | 3 of 3 | 100% | Can agents pay | | Total | 71 of 100 | 71% | Grade B | ## Row by row A row is met when every Ora check the crosswalk names for it passes, not met when every one fails, and partly when the checks disagree or one is partial. A row with no Ora check in the catalogue, or whose checks did not apply to this site, is marked as such; the [Verify Kit](https://agentreadychecklist.com/kit/) tests those by hand. | Row | Level | Result | Ora checks, and what Ora saw | | --- | --- | --- | --- | | AR-FIND-01; Do not block agents | MUST | Met | robots.txt AI crawler policy (pass), robots.txt agent-user policy (pass), Agent crawler reachability (pass), Not blocked by bot detection (pass).; AI search crawlers: allowed in 3 of 3 checks (3 crawlers on 1 page). AI training crawlers: allowed in 2 of 2 checks (2 crawlers on 1 page), not scored. | | AR-FIND-02; Answers on one first-party page | SHOULD | No Ora check | No check in Ora's catalogue names this row. | | AR-FIND-03; Sitemap listed in robots.txt | SHOULD | Met | Sitemap exists (pass).; Valid sitemap found at https://www.ikea.com/sitemaps/sitemap.xml with multiple sitemaps entries | | AR-FIND-04; AI Catalog at .well-known | MAY | Not met | AI Catalog discovery (not applicable), ARD discovery (fail).; No /.well-known/ard.json, no same-site rel="ard" link, and no legacy /.well-known/ai-catalog.json | | AR-READ-01; Answer in the initial HTML | MUST | Partly | Content without JavaScript (partial).; Homepage: 4843 chars with H1, but 3.5% content ratio is below the 5% target. 1 of 1 sampled inner page has text without JavaScript (4 skipped). | | AR-READ-02; Real HTTP status codes | MUST | Met | Redirect hygiene (pass).; Redirect hygiene: pass, 1 of 1. | | AR-READ-03; Home page with real links | SHOULD | No Ora check | Public API/docs linked from homepage (not applicable). | | AR-READ-04; Docs that answer agent tasks | SHOULD | No Ora check | No check in Ora's catalogue names this row. | | AR-READ-05; Fenced, language-tagged code | SHOULD | No Ora check | Code fence validity (not applicable). | | AR-READ-06; Link the discovery files | SHOULD | No Ora check | No check in Ora's catalogue names this row. | | AR-READ-07; Ship llms.txt | SHOULD | Not met | llms.txt exists (fail), llms.txt formatting (fail), llms.txt links resolve (not applicable).; No llms.txt found at /llms.txt or /.well-known/llms.txt. | | AR-READ-08; JSON-LD on key pages | SHOULD | Met | JSON-LD structured data (pass).; Rich JSON-LD identity: Organization with name, description, url, and sameAs/logo/address (1 block(s)) | | AR-READ-09; Advertise a markdown mirror | MAY | Not met | Markdown alternate link (fail).; No sampled page advertises a markdown alternate. Add (or the equivalent Link response header) pointing at a markdown twin of the page. | | AR-READ-11; Pricing as first-party HTML | SHOULD | Not met | Pricing info accessible (fail).; No pricing page or pricing data found | | AR-ACT-01; Auth an agent can finish | SHOULD | No Ora check | OAuth 2.0 support (not applicable), Scoped permissions (not applicable). | | AR-ACT-02; OpenAPI contract | SHOULD | No Ora check | OpenAPI spec published (not applicable). | | AR-ACT-03; MCP over Streamable HTTP | SHOULD | No Ora check | MCP server / manifest (not applicable), Listed in MCP registries (not applicable), MCP PKCE S256 support (not applicable), MCP OAuth metadata (not applicable). | | AR-ACT-04; MCP server card | MAY | Not met | MCP server-card.json (fail).; No MCP server card found (checked /.well-known/mcp/server-card.json, the site's ai-catalog.json, servers[].card in mcp.json, and /server-card) | | AR-ACT-05; MCP Apps view | MAY | No Ora check | MCP Apps support (not applicable). | | AR-ACT-06; SDKs and a CLI | SHOULD | No Ora check | CLI tool available (not applicable), Multi-language SDK packages (not applicable), NPM/PyPI SDK package (not applicable). | | AR-ACT-07; WebMCP tools | SHOULD | Not met | WebMCP support (fail).; No WebMCP support detected - no document.modelContext / navigator.modelContext usage found (scanned 10 of 10 same-origin script bundle(s) for modelContext registrations) | | AR-ACT-08; Agent payments | MAY | Met | x402 payment protocol (not applicable), MPP payment protocol (not applicable), UCP - Universal Commerce Protocol (pass), ACP - Agentic Commerce Protocol (not applicable), ACP delegate payment (not applicable).; UCP discovery profile at https://ikea.com/.well-known/ucp; version 2026-04-08; capabilities: dev.ucp.shopping.checkout, dev.ucp.shopping.fulfillment | | AR-ACT-09; NLWeb /ask endpoint | MAY | Not met | NLWeb /ask endpoint (fail).; No NLWeb-conformant /ask endpoint found via GET or POST | | AR-ACT-10; An MCP server or a CLI | MUST | No Ora check | MCP server / manifest (not applicable), CLI tool available (not applicable). | | CF-CONTENT-SIGNALS; Content-Signal line | cloudflare | No Ora check | No check in Ora's catalogue names this row. | | CF-MARKDOWN-NEGOTIATION; Markdown by Accept | cloudflare | Not met | Markdown content negotiation (acceptmarkdown.com) (fail), Markdown agent docs (fail).; Homepage https://ikea.com does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "origin, accept-encoding") | | CF-PAY-PER-CRAWL; Pay per crawl, HTTP 402 | cloudflare | No Ora check | No check in Ora's catalogue names this row. | | CF-OAUTH-DISCOVERY; OAuth discovery files | cloudflare | Not met | OAuth Protected Resource metadata (RFC 9728) (fail).; No /.well-known/oauth-protected-resource found (RFC 9728) | | CF-AGENT-SKILLS; Agent Skills index | cloudflare | No Ora check | Agent Skills index conformance (v0.2.0) (not applicable). | | VERCEL-NEGOTIATION-HEADERS; Markdown headers | vercel | Not met | Markdown content negotiation (acceptmarkdown.com) (fail).; Homepage https://ikea.com does not meet the Markdown negotiation requirements: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "origin, accept-encoding") | | VERCEL-ROBOTS-EXCLUSIONS; Robots exclusions | vercel | Met | robots.txt AI crawler policy (pass), robots.txt agent-user policy (pass).; AI search crawlers: allowed in 3 of 3 checks (3 crawlers on 1 page). AI training crawlers: allowed in 2 of 2 checks (2 crawlers on 1 page), not scored. | ## The fixes worth most points Ora attaches an estimate to each failing or partial check: how many points the site would gain by passing it. These are the 5 with the largest estimates for IKEA, each tied to the checklist row whose recipes cover it. WebMCP support Fail, 0 of 5, about 11.8 points to gain. Ora saw: No WebMCP support detected - no document.modelContext / navigator.modelContext usage found (scanned 10 of 10 same-origin script bundle(s) for modelContext registrations). Row [AR-ACT-07](https://agentreadychecklist.com/checklist/ar-act-07/), WebMCP tools. Agent-friendly 404s Partial, 1 of 2, about 2.4 points to gain. Ora saw: The nonexistent path https://ikea.com/\_\_ora-404-probe-qsqo50oj correctly returns HTTP 404. Partial credit: no Markdown error body was detected. No checklist row names this check. Agent instruction / when-to-use Fail, 0 of 3, about 2.3 points to gain. Ora saw: No agent instruction file with when-to-use guidance found. No checklist row names this check. Pricing info accessible Fail, 0 of 3, about 2.3 points to gain. Ora saw: No pricing page or pricing data found. Row [AR-READ-11](https://agentreadychecklist.com/checklist/ar-read-11/), Pricing as first-party HTML. Agent auth discovery metadata Fail, 0 of 3, about 2.1 points to gain. Ora saw: Neither /.well-known/oauth-protected-resource nor /.well-known/oauth-authorization-server found. Probed: ikea.com, api.ikea.com. No checklist row names this check. ## Our read IKEA is the one retailer in this set that Ora reads as a shop, and its B is the reading score of a well-kept one. All four test agents reached the home page, robots.txt allows the search and training crawlers, five of five sampled pages read without a login, the sitemap index at ikea.com/sitemaps/sitemap.xml is valid, and the JSON-LD is a full Organization block with name, description, sameAs, logo and address. The payments layer scores 3 of 3, the first non-zero payments result in this series. The home page gives 4,843 characters with an H1 at a 3.5 percent content ratio, below Ora's 5 percent target, and there is no llms.txt at either location. The act layer is empty, with neither an API nor an MCP server and no OAuth for agents, which for a retailer selling through dozens of country sites is the gap that would matter most. The checklist's cheapest point is the llms.txt; the valuable one is a surface an agent could order through. ## Verify your own site The scan above is free and needs no account: enter a domain at [ora.ai](https://ora.ai/?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check) and read the same four layers for your own site, then take each failing row to its recipe on this site. The command below runs the same audit from a terminal and exits with 1 under the score you set, so it can gate a deploy. The payment layer counts here because the company sells online. [Why Ora, and its limits](https://agentreadychecklist.com/verify-with-ora/). ```bash npx ax@0.10 audit https://example.com --min-score 70 ``` [All 360 checks](https://agentreadychecklist.com/blog/), one company a day. Corrections to [the corrections page](https://agentreadychecklist.com/corrections/). ## Sources - [ora.ai/api/score/ikea.com, Ora's scan (vendor)](https://ora.ai/api/score/ikea.com?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check)read 2026-11-09 - [ora.ai/api/checks, contract 1.38.0 (vendor)](https://ora.ai/api/checks?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=check)read 2026-11-05 - [ikea.com, the company's site](https://www.ikea.com/)read 2026-11-09 Edition Data 2026-11-04 Reviewed 2026-11-05 Spec AgentReady v2.0, 273d2d7 Crawl 13,071 rows, 2026-11-04 Ora 132 checks, contract 1.38.0, 2026-11-05 Verify with Ora The scanner this site recommends for the whole checklist. 132 checks, a score out of 100, no account. `npx ax@0.10 audit --min-score ` [Why Ora, and its limits](https://agentreadychecklist.com/verify-with-ora/) Method - [How rows, commands and rates are made](https://agentreadychecklist.com/method/) - [How an Ora check is matched to a row](https://agentreadychecklist.com/checklist/ora-checks/) - [Pass rates by rank band](https://agentreadychecklist.com/data/by-rank/) Sources and read dates sit at the foot of the page. Last reviewed 2026-11-09. AgentReady v2.0, read 2026-11-04.