---
title: "Agent ready checklist: HubSpot CMS | Agent Ready Checklist"
description: "The agent readiness checklist for HubSpot CMS. All 31 rows, with a verify command for each. The first step of its recipe sits beside each row."
canonical: https://agentreadychecklist.com/platform/hubspot-cms/checklist
site: "Agent Ready Checklist"
last_updated: 2026-11-05
section: "Platforms"
---

# Agent ready checklist: HubSpot CMS | Agent Ready Checklist

> The agent readiness checklist for HubSpot CMS. All 31 rows, with a verify command for each. The first step of its recipe sits beside each row.

Source: https://agentreadychecklist.com/platform/hubspot-cms/checklist
Site: Agent Ready Checklist
Last reviewed: 2026-11-05
Agent endpoints: https://agentreadychecklist.com/llms.txt (index), https://agentreadychecklist.com/openapi.json (API), https://agentreadychecklist.com/mcp (MCP server), https://agentreadychecklist.com/ask (search)
Access: https://agentreadychecklist.com/auth.md (no key). Pricing: https://agentreadychecklist.com/pricing.md (free).

# Agent ready checklist: HubSpot CMS

The checklist for HubSpot CMS (Content Hub): all 31 rows, with the first step of the recipe where one exists. HubSpot CMS has a recipe on 31 rows: 16 direct, 15 with a workaround and 0 not possible on the platform. Versions were read on 2026-11-04; the verify command sits beside each row.

## Verify with Ora

HubSpot CMS (Content Hub) has a direct recipe for 16 rows, and Ora's catalogue (read 2026-11-05) names a matching check for 12 of them, among them AR-FIND-01, AR-FIND-03, AR-READ-01. After the steps are live, one audit shows which of those fixes the score picks up.

```bash
npx ax@0.10 audit https://example.com --min-score 70
```

Run it again with `--force` after a deploy, so the audit skips Ora's cache. [Gate deploys on it in CI](https://agentreadychecklist.com/guides/gate-deploys-on-agent-readiness-in-ci/), [why this site recommends Ora](https://agentreadychecklist.com/verify-with-ora/), [the crosswalk of rows and checks](https://agentreadychecklist.com/checklist/ora-checks/).

## All 31 rows on HubSpot CMS

| Identifier | Level | Layer | What it asks | Verify command | On HubSpot CMS (Content Hub) |
| --- | --- | --- | --- | --- | --- |
| AR-FIND-01 | MUST | Find | Do not block agents | verify.sh --only=reach-as-agent,robots-verdicts | recipe: Settings > Content > Pages > Default settings for all domains > SEO & Crawlers >… |
| AR-FIND-02 | SHOULD | Find | Answers on one first-party page | manual check, see the page | recipe: Publish each answer once, as a page on your own domain. |
| AR-FIND-03 | SHOULD | Find | Sitemap listed in robots.txt | verify.sh --only=sitemap-listed | recipe: The sitemap is automatic; add landing pages to it by hand and add `Sitemap:… |
| AR-FIND-04 | MAY | Find | AI Catalog at .well-known | verify.sh --only=ai-catalog | workaround: Upload ai-catalog.json to the file manager, then create a URL redirect from… |
| AR-READ-01 | MUST | Read | Answer in the initial HTML | verify.sh --only=initial-html | recipe: HTML + HubL templates render on HubSpot's servers. |
| AR-READ-02 | MUST | Read | Real HTTP status codes | verify.sh --only=status-codes | recipe: Build the 404 system template (Settings > Content > Pages > System Pages) and add 301s in… |
| AR-READ-03 | SHOULD | Read | Home page with real links | verify.sh --only=initial-html | recipe: Put Docs, Product and Pricing in the global header and footer menus; they print as <a… |
| AR-READ-04 | SHOULD | Read | Docs that answer agent tasks | manual check, see the page | recipe: For each of your top five agent tasks, write a page that holds the steps as text, in… |
| AR-READ-05 | SHOULD | Read | Fenced, language-tagged code | verify.sh --only=code-fences | workaround: The platform data read for this checklist lists no code-block control with a language… |
| AR-READ-06 | SHOULD | Read | Link the discovery files | verify.sh --only=llms-linked,openapi | recipe: Settings > Content > Pages > Site header HTML: `<link rel="alternate" type="text/markdown"… |
| AR-READ-07 | SHOULD | Read | Ship llms.txt | verify.sh --only=llms-linked | workaround: No native file. |
| AR-READ-08 | SHOULD | Read | JSON-LD on key pages | verify.sh --only=json-ld | recipe: Page settings > Advanced > Head HTML (or the template's head): `<script… |
| AR-READ-09 | MAY | Read | Advertise a markdown mirror | verify.sh --only=markdown-negotiation | workaround: No markdown twin and no header control. |
| AR-READ-11 | SHOULD | Read | Pricing as first-party HTML | verify.sh --only=initial-html | recipe: Publish plans as text or a HubDB-driven table on a /pricing page, not an image or a quote… |
| AR-ACT-01 | SHOULD | Act | Auth an agent can finish | verify.sh --only=oauth-metadata | recipe: HubSpot apps authenticate with OAuth when they are installed on several accounts, and with… |
| AR-ACT-02 | SHOULD | Act | OpenAPI contract | verify.sh --only=openapi | workaround: Upload openapi.json to the file manager and redirect /openapi.json to it, or host it on… |
| AR-ACT-03 | SHOULD | Act | MCP over Streamable HTTP | verify.sh --only=mcp-or-cli | workaround: HubSpot builds new serverless functions with developer projects, where each function's… |
| AR-ACT-04 | MAY | Act | MCP server card | verify.sh --only=mcp-or-cli | workaround: Host the card file somewhere you control and create a URL redirect from… |
| AR-ACT-05 | MAY | Act | MCP Apps view | manual check, see the page | workaround: HubSpot builds new serverless functions with developer projects, where each function's… |
| AR-ACT-06 | SHOULD | Act | SDKs and a CLI | verify.sh --only=mcp-or-cli | recipe: Publish the SDK and the CLI from the product's own repository to npm or PyPI; the website… |
| AR-ACT-07 | SHOULD | Act | WebMCP tools | verify.sh --only=webmcp | recipe: Design Manager > File > New file > JavaScript, then attach it to the domain: `if… |
| AR-ACT-08 | MAY | Act | Agent payments | curl -s -o /dev/null -w "%{http_code}" <paid-endpoint> | workaround: HubSpot builds new serverless functions with developer projects, where each function's… |
| AR-ACT-09 | MAY | Act | NLWeb /ask endpoint | curl -s "<origin>/ask?query=pricing" \| jq -e "." | workaround: HubSpot builds new serverless functions with developer projects, where each function's… |
| AR-ACT-10 | MUST | Act | An MCP server or a CLI | verify.sh --only=mcp-or-cli | recipe: A CLI meets AR-ACT-10 on any platform: publish it as described in the AR-ACT-06 recipe… |
| CF-CONTENT-SIGNALS | CLOUDFLARE | Find | Content-Signal line | verify.sh --only=robots-verdicts | recipe: Add `Content-Signal: search=yes, ai-input=yes, ai-train=no` under `User-agent: *` in the… |
| CF-PAY-PER-CRAWL | CLOUDFLARE | Find | Pay per crawl, HTTP 402 | curl -s -o /dev/null -w "%{http_code}" -A "GPTBot/1.0" <url> | workaround: Pay per crawl is a feature of Cloudflare AI Crawl Control, set per Cloudflare zone and in… |
| VERCEL-ROBOTS-EXCLUSIONS | VERCEL | Find | Robots exclusions | verify.sh --only=robots-verdicts | recipe: Open the robots.txt that HubSpot CMS serves for your site and read every Disallow; each… |
| CF-MARKDOWN-NEGOTIATION | CLOUDFLARE | Read | Markdown by Accept | verify.sh --only=markdown-negotiation | workaround: Not offered on HubSpot hosting. |
| VERCEL-NEGOTIATION-HEADERS | VERCEL | Read | Markdown headers | verify.sh --only=markdown-negotiation | workaround: HubSpot-hosted pages have no markdown negotiation (its documentation notes). |
| CF-OAUTH-DISCOVERY | CLOUDFLARE | Act | OAuth discovery files | verify.sh --only=oauth-metadata | workaround: No /.well-known/ hosting on HubSpot pages; serve the metadata from your auth domain. |
| CF-AGENT-SKILLS | CLOUDFLARE | Act | Agent Skills index | verify.sh --only=agent-skills | workaround: Upload index.json to the file manager and redirect /.well-known/agent-skills/index.json to… |

## Sources

-   [ora.ai/api/checks, contract 1.38.0](https://ora.ai/api/checks?utm_source=agentreadychecklist.com&utm_medium=referral&utm_campaign=platform-checklist)read 2026-11-05
-   [registry.npmjs.org/ax, the ax README](https://registry.npmjs.org/ax)read 2026-11-05
-   [knowledge.hubspot.com/seo/prevent-content-from-appearing-in-search-results](https://knowledge.hubspot.com/seo/prevent-content-from-appearing-in-search-results)read 2026-11-04
-   [knowledge.hubspot.com/domains-and-urls/view-and-edit-a-hubspot-hosted-domain-sitemap](https://knowledge.hubspot.com/domains-and-urls/view-and-edit-a-hubspot-hosted-domain-sitemap)read 2026-11-04
-   [developers.hubspot.com/blog/how-to-use-structured-data-schema-markup-in-hubspot-to-improve-seo](https://developers.hubspot.com/blog/how-to-use-structured-data-schema-markup-in-hubspot-to-improve-seo)read 2026-11-04
-   [knowledge.hubspot.com/design-manager/use-system-templates-to-customize-error-subscription-and-password-prompt-pages](https://knowledge.hubspot.com/design-manager/use-system-templates-to-customize-error-subscription-and-password-prompt-pages)read 2026-11-04
-   [knowledge.hubspot.com/domains-and-urls/create-and-manage-url-redirects](https://knowledge.hubspot.com/domains-and-urls/create-and-manage-url-redirects)read 2026-11-04
-   [developers.hubspot.com/docs/cms/start-building/features/storage/file-manager](https://developers.hubspot.com/docs/cms/start-building/features/storage/file-manager)read 2026-11-04

Last reviewed 2026-11-05. AgentReady v2.0, read 2026-11-04.