---
title: "Vercel: vendor profile | Agent Ready Checklist"
description: "Vercel, a host or CDN: 2 of 5 checklist rows read are met by default, with 6 sourced facts, dated plans and what it does not do."
canonical: https://agentreadychecklist.com/vendors/vercel
site: "Agent Ready Checklist"
last_updated: 2026-11-05
section: "Vendors"
---

# Vercel: vendor profile | Agent Ready Checklist

> Vercel, a host or CDN: 2 of 5 checklist rows read are met by default, with 6 sourced facts, dated plans and what it does not do.

Source: https://agentreadychecklist.com/vendors/vercel
Site: Agent Ready Checklist
Last reviewed: 2026-11-05
Agent endpoints: https://agentreadychecklist.com/llms.txt (index), https://agentreadychecklist.com/openapi.json (API), https://agentreadychecklist.com/mcp (MCP server), https://agentreadychecklist.com/ask (search)
Access: https://agentreadychecklist.com/auth.md (no key). Pricing: https://agentreadychecklist.com/pricing.md (free).

# Vercel

Vercel builds and serves Next.js and other frameworks. Vercel's bot protection and AI bots rulesets ship switched off and exclude verified bots, which meets AR-FIND-01 and VERCEL-ROBOTS-EXCLUSIONS. Pro costs USD 20 a month. Markdown negotiation is left to the framework or middleware, and a knowledge-base guide shows how to make a site readable by AI agents.

## At a glance

Type

[Host or CDN](https://agentreadychecklist.com/vendors/by-type/host/)

Homepage

[vercel.com](https://vercel.com), answered HTTP 200 on 2026-11-05

Checklist rows

5 of 31 read: **2** supported, 2 partial, 1 no statement

In the crawl

156 of 7,545 home pages counted on 2026-11-04. Counted from the crawl's headers and generator tags, an undercount for hosted builders.

Last read

2026-11-05

## What it does for this layer

-   Vercel's bot protection managed ruleset "is inactive by default"; in the dashboard it is labelled Off and matching traffic reaches the application. primary source: [vercel.com/docs/bot-management](https://vercel.com/docs/bot-management), read 2026-11-05
-   Vercel's bot protection ruleset automatically excludes verified bots, such as Google's crawler, from evaluation. primary source: [vercel.com/docs/bot-management](https://vercel.com/docs/bot-management), read 2026-11-05
-   Vercel Firewall has an AI bots managed ruleset alongside the bot protection ruleset and a verified bots directory. primary source: [vercel.com/docs/bot-management](https://vercel.com/docs/bot-management), read 2026-11-05
-   Vercel bot management can use JavaScript challenges to verify human presence. primary source: [vercel.com/docs/bot-management](https://vercel.com/docs/bot-management), read 2026-11-05
-   Vercel's knowledge base guide "Make your site readable by AI agents" says it is grounded in over 1,000 real agent runs and a controlled experiment with the ora.ai research lab. primary source: [vercel.com/kb/guide/make-your-site-readable-by-ai-agents](https://vercel.com/kb/guide/make-your-site-readable-by-ai-agents), read 2026-11-05
-   Vercel's pricing page offers Hobby, Pro and Enterprise plans, with Hobby described as "The perfect starting place for your web app or personal project". primary source: [vercel.com/pricing](https://vercel.com/pricing), read 2026-11-05

## Products and plans

| Product | What it is | Price | As of |
| --- | --- | --- | --- |
| Vercel Hobby | Free plan for personal projects. | Free; vercel.com/pricing | 2026-11-05 |
| Vercel Pro and Enterprise | Team plans with Firewall controls and higher limits. | From USD 20 per month for Pro, which includes 20 USD of usage credit; Enterprise is listed as custom; vercel.com/pricing | 2026-11-05 |

## Standards

| Row | What it asks | Status | What the vendor's pages say | Source |
| --- | --- | --- | --- | --- |
| AR-FIND-01 | Do not block agents | supports | Bot protection and AI bots rulesets are off by default and verified bots are excluded. | vercel.com/docs/bot-management |
| AR-READ-01 | Answer in the initial HTML | no statement | Initial HTML depends on the framework deployed. | none |
| CF-MARKDOWN-NEGOTIATION | Markdown by Accept | partial | Markdown negotiation is built in the framework or middleware; no host toggle was found. | vercel.com/kb/guide/make-your-site-readable-by-ai-agents |
| VERCEL-NEGOTIATION-HEADERS | Markdown headers | partial | The guide describes Content-Type and Vary for markdown; the project implements them. | vercel.com/kb/guide/make-your-site-readable-by-ai-agents |
| VERCEL-ROBOTS-EXCLUSIONS | Robots exclusions | supports | Vercel adds no robots rules; its guide advises deliberate exclusions only. | vercel.com/kb/guide/make-your-site-readable-by-ai-agents |

## Checks on its own site

| Reading | Result | Date | Source |
| --- | --- | --- | --- |
| Cloudflare scan of vercel.com | 67 of 100, band L1 Basic Web Presence | 2026-11-05 | isitagentready.com |
| Crawl row for vercel.com | 6 of 10 checks pass; Tranco rank 3,040 | 2026-11-04 | agentreadychecklist.com/data/ |
| Home pages counted in the crawl | 156 of 7,545; Counted from the shared crawl of 2026-11-04 by x-vercel-id response header or a Vercel server header; the generator rule only sees tags whose name attribute comes first, so it undercounts | 2026-11-04 | agentreadychecklist.com/data/ |

| Check | Result | Verify Kit check |
| --- | --- | --- |
| robots.txt allows all 17 agent tokens at / | pass | robots-verdicts |
| robots.txt blocks no search or user-fetch token | pass | robots-verdicts |
| Home page has an h1 and 50 words in the initial HTML | pass | initial-html |
| A missing path returns 404 or 410 | fail | status-codes |
| /llms.txt exists | pass | llms-linked |
| Home page links to llms.txt | fail | llms-linked |
| Accept: text/markdown returns text/markdown | pass | markdown-negotiation |
| Home page carries JSON-LD that parses | pass | json-ld |
| OpenAPI linked from the home page or served at /openapi.json | fail | openapi |
| /.well-known/mcp.json serves JSON | fail | mcp-or-cli |

## What it does not do

-   Vercel does not turn on bot protection or AI bot blocking unless the team enables the rulesets.
-   Vercel does not convert pages to markdown at the edge in the docs read.

## Reading notes

The Pro price is printed on vercel.com/pricing as read on 2026-11-05; Enterprise is listed as custom.

## Related pages on this site

Recipes

[Next.js](https://agentreadychecklist.com/platforms/nextjs-app-router/) ([checklist view](https://agentreadychecklist.com/platform/nextjs-app-router/checklist/)), [Static hosting](https://agentreadychecklist.com/platforms/static-hosting/) ([checklist view](https://agentreadychecklist.com/platform/static-hosting/checklist/))

Same recipe page

[AWS Amplify Hosting](https://agentreadychecklist.com/vendors/aws-amplify/), [Cloudflare Pages and Workers](https://agentreadychecklist.com/vendors/cloudflare/), [Eleventy (Build Awesome)](https://agentreadychecklist.com/vendors/eleventy/), [Firebase Hosting](https://agentreadychecklist.com/vendors/firebase-hosting/), [Gatsby](https://agentreadychecklist.com/vendors/gatsby/), [GitHub Pages](https://agentreadychecklist.com/vendors/github-pages/), [Hugo](https://agentreadychecklist.com/vendors/hugo/), [Jekyll](https://agentreadychecklist.com/vendors/jekyll/), [Medusa](https://agentreadychecklist.com/vendors/medusa/), [Netlify](https://agentreadychecklist.com/vendors/netlify/), [Next.js](https://agentreadychecklist.com/vendors/nextjs/), [Payload](https://agentreadychecklist.com/vendors/payload/), [Render](https://agentreadychecklist.com/vendors/render/)

Same type

[Hosts and CDNs](https://agentreadychecklist.com/vendors/by-type/host/), [all vendors](https://agentreadychecklist.com/vendors/)

## Sources

-   [vercel.com](https://vercel.com)read 2026-11-05
-   [vercel.com/docs/bot-management](https://vercel.com/docs/bot-management)read 2026-11-05
-   [vercel.com/kb/guide/make-your-site-readable-by-ai-agents](https://vercel.com/kb/guide/make-your-site-readable-by-ai-agents)read 2026-11-05
-   [vercel.com/pricing](https://vercel.com/pricing)read 2026-11-05
-   [isitagentready.com](https://isitagentready.com/)read 2026-11-05
-   [agentreadychecklist.com/data/](https://agentreadychecklist.com/data/)read 2026-11-04

Edition

Data

2026-11-04

Reviewed

2026-11-05

Spec

AgentReady v2.0, 273d2d7

Crawl

13,071 rows, 2026-11-04

Ora

132 checks, contract 1.38.0, 2026-11-05

Verify with Ora

The scanner this site recommends for the whole checklist. 132 checks, a score out of 100, no account.

`npx ax@0.10 audit <url> --min-score <n>`

[Why Ora, and its limits](https://agentreadychecklist.com/verify-with-ora/)

Method

-   [How rows, commands and rates are made](https://agentreadychecklist.com/method/)
-   [How an Ora check is matched to a row](https://agentreadychecklist.com/checklist/ora-checks/)
-   [Pass rates by rank band](https://agentreadychecklist.com/data/by-rank/)

Sources and read dates sit at the foot of the page.

Last reviewed 2026-11-05. AgentReady v2.0, read 2026-11-04.
